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PUT YOUR BRAND AT THE FRONT OF THE GRID
At Pegasus, we race not just to compete, but to inspire. Our team brings together decades of experience in Formula 1, Le Mans, GT racing, and historic motorsport, creating a platform that offers sponsors both world-class performance and authentic storytelling.
From Le Mans Classic to Peter Auto’s premier historic events, we compete on some of the most famous circuits in the world, in cars that are as iconic as the events themselves. These are not just races, they are international showcases of heritage, engineering, and passion, attracting global media coverage and highly engaged audiences.
PEGASUS X REPRESENT
Pegasus partnered with Represent Clothing for a standout campaign at Le Mans Classic 2025, racing the legendary BMW 3.5L CSL - affectionately known as the ‘Batmobile’ - in a bespoke butter-yellow and navy livery. The project fused motorsport heritage with contemporary fashion, catching the eye of fans, collectors, and major media outlets.
After an intense weekend on the Circuit de la Sarthe, the car travelled to a historic château for an exclusive photoshoot with models and influencers, producing striking content that blended performance, luxury, and culture.
The collaboration attracted significant media attention, with Wonderland describing it as “bringing together modernity and innovation, without compromising the heart and soul of this 70s idol”, and Man About Town calling it “the ultimate homage to racing legacy”.
This partnership is a prime example of how Pegasus delivers value for sponsors far beyond the chequered flag, offering not only on-track performance but also high-impact brand storytelling and premium lifestyle content.
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