Sponsorship
Put your brand at the front of the grid
At Pegasus, we race not just to compete, but to inspire. Our team brings together decades of experience in Formula 1, Le Mans, GT racing, and historic motorsport, creating a platform that offers sponsors both world-class performance and authentic storytelling.
From Le Mans Classic to Peter Auto’s premier historic events, we compete on some of the most famous circuits in the world, in cars that are as iconic as the events themselves. These are not just races, they are international showcases of heritage, engineering, and passion, attracting global media coverage and highly engaged audiences.
Why Partner with Us
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A Unique Story
A father-and-two-sons team is almost unheard of at this level. Our narrative offers sponsors a rare, human connection that sparks genuine media interest. We are also supported by an exceptional team of engineers whose decades of experience in Formula 1, Le Mans, GT, and historic racing have delivered race-winning performance.
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Exclusive Hospitality & networking
Entertain clients, partners, and VIP guests with unforgettable experiences at the heart of historic motorsport. From private pit lane access to premium hospitality and trackside viewing, our events create the perfect setting to build relationships and connect with a high-value network.
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Global Exposure & Premium Events
Competing at Le Mans Classic, Peter Auto series, and other elite events with audiences exceeding 250,000 and extensive international media coverage reaching millions worldwide, including social media, live streaming, print and TV.
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Bespoke Activation Opportunities
From striking, fully branded car liveries and custom team wear to collaborative product launches, hospitality experiences, and immersive trackside activations, we create tailored sponsorship solutions that maximise visibility, engage audiences, and bring your brand story to life both on and off the circuit.
Recent collaborations
Pegasus partnered with Represent Clothing for a standout campaign at Le Mans Classic 2025, racing the legendary BMW 3.5L CSL - affectionately known as the ‘Batmobile’ - in a bespoke butter-yellow and navy livery. The project fused motorsport heritage with contemporary fashion, catching the eye of fans, collectors, and major media outlets.
After an intense weekend on the Circuit de la Sarthe, the car travelled to a historic château for an exclusive photoshoot with models and influencers, producing striking content that blended performance, luxury, and culture.
The collaboration attracted significant media attention, with Wonderland describing it as “bringing together modernity and innovation, without compromising the heart and soul of this 70s idol”, and Man About Town calling it “the ultimate homage to racing legacy”.
Pegasus x represent
“Blending the BMW CSL’s history with Represent’s design is a genius idea. They’ve created another chapter for the car, which is fantastic.” – Ross Hyett
“I grew up wearing Represent. To now race in a car they’ve designed is surreal - a dream come true.” – Charlie Hyett
This partnership is a prime example of how Pegasus delivers value for sponsors far beyond the chequered flag, offering not only on-track performance but also high-impact brand storytelling and premium lifestyle content.